Motivating the Masses With A Spoon Full of Sugar?

At the intersection of psychology and economics—that’s where you’ll find Dr. Kevin Volpp’s insight. His expertise and passion—behavioral economics—offers novel answers to vexing questions: Why do good people do things they know are bad for them? How can the health system motivate plans, providers and patients to do the right thing? Dr. Volpp uses new understanding of irrational behavior to make preventing disease more practical and appealing in everyday life.